Fragrance weave magic

                                                               

Have you ever been  instantly transported to your past love life all of a sudden right in the middle of a road when you pass by a stranger using the same fragrance as your ex? Have you ever wondered how fragrance unlocks new memories in your mind?

The slightest whiff of perfume has the power to instantly trigger long lost memories. Sense of smell is so very powerful that a slightest hint of a familiar fragrance can provoke an exclusive memory or a cherished moment in our lives that we have treasured for ever. The reason is because there is a scientifically proven association in our brains between memory and smell.

We all have experienced the nostalgy that a particular scent of smell carries along. Science says our noses have a way of sniffing out nostalgia and the memories sparked by smell feel nostalgic and emotional, rather than concrete and detailed. This is why the memories evoked by fragrance are more powerful.

All senses are connected with memories, smell in particular has the influence to unlock forgotten memories that trace a whirlwind of emotions. Here we explore how and why scent can provide a direct link to the past.

We can describe things that we look and sounds that we hear, but we cannot describe a particular smell. We can only refer them to another smell like the smell of earth while it rains or the smell of freshly brewed coffee. People in general are not used to talking about smell as a sense.

Of all senses, smell is unique because as we experience the scent, it penetrates directly into the brain. The other senses, such as hearing and vision start at their particular sense organs and move to the ‘thalamus’ before traveling to the brain. This could be one reason why memories that smell triggers are stronger.

Generally smell travels into the emotional parts of the brain while words travel through the thinking parts of the brain. When a particular fragrance enters the nose, it sails through the cranial nerve  through the olfactory bulb, which helps the brain process smells. The olfactory bulb is part of the brain that is responsible for processing smells. It is a component of limbic system, the emotional center of the brain. This olfactory bulb is placed just next to the hippocampus which is the primary brain nucleus for these memories.

So whenever we smell our ex's perfume, it was picked up by the complex smell receptors in the nose and travelled directly into the brain and stayed next to the part specialised for encoding experiences. Here the fragrance gets entangled with other memories. Years later, the smell is not only enough to relive that experience but it is also enough to pull out the rest of the memories along with it. This is how smell detangles a particular memory from our brain and transcends time.

Self check for social media users

As social networking grows, we are forced to pay the price of the loss of individual privacy. The impulse to share has caused many of us to inadvertently expose ourselves in ways that can compromise our safety and security. Social networking sites are not necessarily a closed and guarded universe.

Laws might not end sexism and misogyny online; but more awareness might. The best way to protect yourself is to not make yourself vulnerable in the first place. You are responsible for the information that appears in connection with your name and image and you have to make sure it does not have the potential to harm you now or in the future. I wanted to throw light on a few points which might help your social networking safer:

Whatever you post, tweet, update, share -- even if it's deleted immediately afterwards -- has the potential to be captured by someone, somewhere, without your knowledge. This is especially true of social networking sites including private messages shared between two people and postings to a private group. There is no such thing as "private" in the world of social media because anything you put up can potentially be grabbed, copied, saved on someone else's computer and mirrored on other sites

Separate Work and Family Keep your family safe, especially if you have a high profile position or work in a field that may expose you to high-risk individuals. Some women have more than one social networking account: one for their professional/public lives and one that's restricted to personal concerns and only involves family and close friends. If this applies to you, make it clear to family/friends to post only to your personal account, not your professional page; and don't let the names of spouses, children, relatives, parents, siblings appear there to protect their privacy. Don't let yourself be tagged in events, activities or photos that may reveal personal details about your life.

Keep track of your privacy settings and check them on a regular basis or at least monthly. Do not assume that the default setting will keep you safe. Many social networking sites frequently update and change settings, and often the defaults tend to make public more information than you may be willing to share.

Review Before Posting: Make sure your privacy settings enable you to review content in which you've been tagged by friends before they appear publicly on your page. This should include posts, notes, and photos. It may seem tedious, but it's much easier to deal with a small amount each day than to have to go back through weeks, months and even years to ensure that any and all content related to you puts forth an image you're comfortable living with.

If it's a family affair the best way of communicating with you is through private messaging or email -- not posting on your page. Often, relatives who are new to social media don't understand the difference between public and private conversations and how they take place online. Don't hesitate to delete something that is too personal for fear of hurting feelings -- just make sure you message privately to explain your actions, or better make a call on the phone.

Some online games, quizzes, and other entertainment apps pull information from your page and post it without your knowledge. Make sure that you know the guidelines of any app, game or service and do not allow it unfettered access to your information.

Never accept a friend request from someone you don't know. This may seem like a no-brainer, but even when someone appears as a mutual friend of a friend or several friends, think twice about accepting unless you can concretely identify who they are and how they're connected to you.

Social media is fun -- but don't be lulled into a false sense of security when it comes to protecting your personal information. The goal of social networking sites is to generate revenue and even though the service is free, there's the hidden cost of your privacy. It's up to you to keep tabs on what shows up and to limit your exposure and protect yourself.

Simple Social Media Code of Conducts for Men (?)

Social media has become a free platform for all to voice their unsolicited opinions. Almost every woman with a social media presence and pictures online has experienced thirsty guys wanting to talk about how she makes his ***** feel or has handled a stranger’s DMs to talk her into a date.

First rule of trying to talk to women social media: leave your **** out of it. Even when the pictures are overtly sexual, most people aren’t going to want to hear about it. Stop the turn on comments even for pictures that are clearly intended to be sexy – whether they were taken professionally or simply for fun. Paying someone a sincere compliment is a regular part of flirting. After all, who doesn’t like to hear that they’re enchanting or good looking.

Mentioning how turned on you are by somebody’s pics is not only totally unmanly, but can also completely shut you down from her system. It’s not flattering, it’s not validating and it’s not wanted. Your online equivalent of catcalling, making sexual or even overly flirty comments to someone you don’t know is going to be uncomfortable and unwelcome at best.

Complimenting someone’s looks nowadays is both boring and unoriginal. You’re almost never the first person to suggest that maybe she could be a model or how great her legs look. Giving a compliment about women’s looks online also tends to carry the unspoken “…so be grateful” appended to the end. Many guys treat a woman’s attractiveness as something being done for – or at – them. Complimenting her becomes less about praise and more about giving their approval.

If you want to compliment someone on Instagram or Facebook and stand out from the horde of douchebags flinging their ***** at her? Compliment her on her choices, not her looks.

The other thing to keep in mind: save the snark and sarcasm for people you know extremely well the people who know you well enough to read your tone in text. Snark is the devalued coin of the Internet and sarcasm is a shitty substitute for wit most of the time. 99.999% of the population isn’t going to appreciate it, even when they recognize it at all.There are few things that women find more infuriating than the guy who assumes she’s an idiot. Whether it’s the guy who believes that he knows better and needs to prove it or the dude who assumes that she has but a dilettante’s experience, no woman has ever appreciated a guy who leaps uninvited into her comments or DMs to “um…actually” her. Especially when she knows more than him.

One of the biggest mistakes that guys make when trying to talk to women on Instagram or other social media: going through entire media timeline and making your presence known. Another biggest social media sins guys commit is liking or commenting on every picture, post or comment she’s made. This behavior sends a message that you have studied every inch of me, every moment of my life and now you know me better than myself. There’s nothing wrong with looking ; that is, after all, part of the point of Instagram; but looking is passive and anonymous. The comments and likes, however, get her attention; it imposes yourself upon her and makes her uncomfortable.

Another fact is that, when you can observe her conversations isn’t an invitation to join them. People frequently have conversations with friends on Twitter or Facebook and don’t appreciate folks who suddenly need to throw their two paise in. Having a conversation in a “public” space doesn’t give everyone in earshot the right to chime in. You should treat them as conversations you overhear at restaurants or on the streets. Existence isn’t permission after all, and violating social contracts is frequently a sign of low-emotional intelligence - an unattractive trait.

Treat her like a person, it doesn’t matter if she’s an Internet celebrity or just some cutie or your long time crush: she’s a person above everything else. Not an object for you to drool over. She’s not a Goddess to be put on a pedestal or your dancing monkey who needs your approval.

You build relationships through trust and comfort. Most of the men she’s going to encounter online are going to be pushy and obnoxious. If you can be someone other than that show her. Showing her respect can make you stand out from the crowd. Showing her that she can trust you can make her more likely to talk to you out of the other people clamoring for her attention. Those conversations can become the foundation for something amazing together.

So when you want to talk to women on social media, put your best self forward. Be clever. Be insightful. Be respectful. Put yourself out there, and then wait till she starts to pick up those threads…

Benefits of new construction in California

Home buyers can choose between buying a new home or an old one. Those who buy a brand-new house often cite amenities and design elements as driving factors for their choice. Price and location of the home are the two main factors that most home-buyers look out for. But the quality of the home is also an essential consideration. The age of the home determines the home's quality. Home-buying procedure involves a lot of decisions, and one of the biggest choices to make is whether to buy a new or an old property.          

TailormadeLayout:

New home architecture can be customised to the buyer's preference and shall feature current design aesthetics, open floor plans, spacious rooms, more closet space and larger master bathrooms. Older homes, on the other hand, may need significant renovations that can take time and cost money. In a custom-built home, the buyer will work with the contractor to create a layout that works for life.The buyer may be able to upgrade finishes if he connects with the builder before construction is completed.

Efficiency:

New homes built today have to comply with tougher national code standards for energy efficiency than the earlier times. New homes are built with latest smart technologies, better insulation for walls, ceilings, and floors and new materials that make them more energy efficient. Most New homes are constructed with solar panels that can turn back the electric meter. Dual pane windows retain more heat in winter and keep the home cooler in summer that make homes climate appropriate in all seasons. In the longer run, the energy bills may be less. New homes often use low- and zero-VOC (volatile organic compound) paints and building materials. New homes typically offer better air filtration which increases indoor air quality, reducing symptoms from those who have allergies.

Maintenance:

The new home will be voguish and less likely for critical repairs.  The expense for replacements, repairs, maintenance, and upgrades make old homes less desirable.  While buying a new home, one can relax and enjoy his stay versus repairing and redoing the old home. Monthly homeownership and maintenance costs are standard and are nominal in new homes. 

Warranty

Warranties protect new homes for years before any major repairs. In California, builders are required to give buyers a 10-year warranty. The homes will likely not need any major repairs for at least 10 years, and if they do, the repair maybe covered under a warranty.

Amenities:

Buying new construction often means buying a lifestyle. Community livingsoffer amenities like walking trails, parks, recreation rooms, clubs, pools and play area which provide a chance to socialize in the neighborhood.  Redesigning / rebuilding a house can be quite costly. Newly built homes come with modern fire retardants in materials such as carpeting and insulation, unlike most existing houses. Facilities like.

Timing:

The time to finish new construction makes the home buyer feel a little relaxed less rushed than scrambling with other buyers for an existing home.

Built to code

Code regulations change all the time. Consumer safety issues are continually addressed in new construction and complywith building codes.

The flip side

Newer homes tend to be larger, located in suburbs and surrounded by small plants and short trees withvery little outdoor space. Old constructions are often smaller, located in urban areas and surrounded by trees, with mature landscaping. If you buy already built homes, then there is no waiting time. But if you’re building a custom home, it could take several months longer than moving into an existing home.

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Golf insurance - An elucidation

In the present urban ethnology all of us follow a certain lifestyle and spend our free time in many ways. The gaiety or entertainment pattern varies depending on the community we live in, the nature of our job, leisure time, strata of the society we belong to and many other factors. Occasionally these penchants are risky and may have the probability of landing us in a trance. We all know that life is full of uncertainties that can leave us in transfix-ion. Yet our family has to be supported financially and our lifestyle has to be maintained close to our present. Lifestyle insurance offers plausible solutions to secure a family's present lifestyle under all circumstances even when the worse case strikes.

A gentleman has a number of habitude to spend his leisure; a hobby or lifestyle activity like camping, photography, golfing, fishing, or travelling will be some of the  choices. Out of these, Golfing is the favourite pastime of many people in all age groups and standards. It is a relaxing sport very popular amidst the citizens of the Emirates, but is a tad expensive compared to other past times. It involves risks such as personal injury, inflicted injury, and lost or stolen equipments. Golf equipments are very expensive and it is imperative to cover the sporting activity if you pursue it as your passion.

Golfer's Insurance is framed in such a way to fulfil all your contingencies as a golfer. Ideally the insurance covers accidents while playing the sport, theft / damage of equipments and provides you with pan global coverage for you to enjoy the golfing activity. A comprehensive Golfers’ liability covers the following at all golf course premises including driving ranges:

Personal Accident (To both player and the caddy)

Covers the player in case of death or total or partial  permanent disability during the game or during the practice session. Some policies covers the caddy  too in case of death or permanent total disablement or permanent partial disablement while the Golfer is playing or practising Golf.

Theft of Equipment:

Cover against loss or damage to the equipment assurgent to theft or attempted theft (even while in transit) within the provincial limits as quoted.

Public Liability

Protection against third party legal liability in case of physical injury, or loss or damage to public property while playing or practising on a golf course or driving ranges.

Fee Reimbursement

If the player suffers an accident or illness in an accident, while playing or practicing the game (under insurance period) causing the player to refrain from the sport for a stipulated period, then the golf club should reimburse their enrollment / subscription fee / tournament fee to the insured player.

Damage to Equipment & Trophies

Damage to the Golfing equipment / trophies which belong to you or for which you are legally responsible occurring anywhere within the territorial limits specified is covered up to a set limit.

Hospitalisation Cover

Accidental injury sustained by a player / onlooker on the golf course who is injured by the Golfer while playing or practicing the game is covered for hospital expenses.

Dental & Optical

Coverage for any expense incurred while struck by the golfer while playing or practicing golf is included. Likewise the cost of treatment by a qualified and licensed optician is covered (up to a set limit) in the event of an optical injury while playing or practicing.

Third Party Property

Coverage for accidental damages to third party property struck by a golf ball struck by the golfer while playing or practicing golf.

Baggage delay & Alternative Equipment Hiring

If the golf case or bag is delayed or lost by an airline for more than 12 hours, the cost incurred for hiring of golf equipment to use for your stay is covered.

Hole in One

This is an event when a ball hit from a tee shot finishes in the cup in one stroke gross in a game which is celebrated by the player by buying rounds of drinks for friends and even strangers. The cover includes the immediate expenses for celebration.

Exclusions generally include:

• ·        War
• ·        Natural calamities
• ·        Wear and tear
• ·        Any willful malicious or criminal act of the insured
• ·        Mistaken claims arising from computer failure

The perspicacity of Bahubali / Bahubali - Bouquets & Brickbats Bouquets

The Exordium

Indian cinema has perfectly showcased the vast reach of our cultural diversity, our beautiful landscape, languages, rich heritage and traditional values much to the envy of the global audience and to the pride of national patrons.

The Sovereignty

"Bahubali 2: The Conclusion" is smashing at the Indian box office since its release and has become a trendsetter in terms of its scale and grandeur. The benchmarks make it clear that change is coming; and it is here to stay. It’s a giant step towards growing our own world of fantasies. Modi sarkar hails this Prabhas-Anushka Shetty starrer as a "shining example" of Prime Minister Narendra Modi's pet project "Make In India".

The Triumph

The tremendous critical and commercial success attained by ‘Bahubali’ has once again shifted the spotlight onto SS Rajamouli’s unparalleled abilities as a storyteller. Rajamouli is quite an expert when it comes to making films that are larger than life yet believable. The 43-year-old filmmaker is synonymous with intelligent yet highly entertaining big screen outings. Here is a look at why Rajamouli is truly a force to be reckoned with.

The Genesis

Rajamouli dreamt of this mega film in 2011 and gave it six years of his life. The makers of Baahubali deserve nothing less than a salute for peeping into the future and pumping in 430 crores into this colossal project. Rajamouli has always known that the language of cinema is universal and has taken the first step towards a paradigm shift to create cinema that has universal appeal across age groups and languages.

The Forbearance

His single-minded dedication and love for cinema inspired the main lead Prabhas so much so that he gave bulk dates to SS Rajamouli’s project. Prabhas reportedly shot for a total of 613 days for the two parts, spanning a period of almost four years, shooting no other film in the meantime; and he never misses out on a chance to talk about how such belief in a project can only come from the conviction of the director. Not for once did the actor associated with the film think about their career if this film failed at the box office. Nor did they measure the revenues lost or years spent telling just one story.

The Determination

For four years, Prabhas, who plays the title role of Baahubali, lived and travelled like Bahubali, was restricted from cutting his hair and followed a strict diet and a  regimen that included rigorous training sessions punctuated with broken bones and a surgery. From committing himself for four years to delaying his wedding, Prabhas willingly did it all for the magnum opus. Being blind in one eye has not held Rana Daggubati back in charging forward to claim international stardom with the 'Baahubali' franchise.

The Dominion

SS Rajamouli is known for involving his family into his projects. It is a given that if Rajamouli directs a movie, then Vijayendra Prasad will write the story, MM Keeravani, his cousin will score the music and Rama Rajamouli, his wife will take care of costumes.

The Dynasty

Along with the trio, Keeravani's father Shivashakti Dutta worked as lyricist and his younger brother Rama Krishna too wrote a song. Keeravani's wife, Valli took care of the production as the line producer. Kalyani Koduri, the cousin of Rajamouli and younger brother of MM Keeravani, worked as the sound recordist for the movie.

The Tutelage

SS Rajamouli's son, Karthikeya worked as second unit director and in many other positions too for the movie. Keeravani's son Kaalabhairava sang two songs in the movie and other son, Sri Simha worked as music assistant. Ramakrishna's son Rajabali worked as VFX assistant and Kalyani Koduri's son Mayur gave his voice for a bit. Also, Rajamouli's daughter Mayuka, Keeravani's daughter Kumudvathi worked as actors in Saahore Bahubali song.

The Ecstatic Brigade

With so many from the same family working for the film, we can say Bahubali is a family package. Even two sons of cinematographer KK Senthil Kumar have also worked as actors in the movie for a shot in the song Saahore Bahubali! It is amazing to see each one of them owning one person's dream as their own and working for him it.

The Substratum

The pre-production work, which took more than a year, witnessed the making of a whole new language original weapon design (typically Rajamouli's style) and a powerful central role for women smartly in sync with contemporary times. The team behind Baahubali spent over a year in pre-production for the film; but for Rajamouli, the journey probably began much earlier. For him content is the King, So he started working on the script during the shoot of Magadheera which was also on the lines of reincarnation.

The Conviction

The Passion, vision and strong conviction of Rajamouli is evident on screens every time. Bahubali reflects his dedication. I would say that Rajamouli is the game changer in terms of film making in India. He has broken the ceiling and has proved that Indian film makers can think big and make movies for global audience. His faith in his storytelling abilities

The Execution

There might be many stories on kings and kingdoms, Rajamouli’s story is an offshoot of his imagination. SS Rajamouli has poured out his heart in each and every scene. The movie is cherished his movie for visuals and grandeur. He ensures that Baahubali 2 would be remembered not only for its visual treat but also as an embodiment of why you watch movies. The film gives you a ticket to a different world as the director instills a sense of wonder and awe in you with his imagination. There are multiple reasons why this film is making history and breaking records. The mood, the hype and imagination, proper publicity could be the key.

The Enchantment

One can’t take your eyes off Prabhas and Rana Daggubati. Both actors steal the show with their screen presence. They haven’t wasted a single second of their limited time on screen. We watch them greedily, trying to capture their well-toned bodies in your mind which stays with us for a while. The grandeur action scenes has been choreographed to perfection and is expected to give goose bumps! The cinematography and sound effects are mind blowing while the sound effects which has been recorded in Dolby Atmos Format that gives a three dimensional sound effect which is of par excellence. Not all graphics look natural but in Bahubali, it did; one would find it difficult to say which is real and which isn’t.

The Dynamism

Rajamouli has a flawless box office record; the filmmaker has been a part of the telugu film fraternity for nearly 16 years. During this period, he has wielded the microphone for 12 films and all his movies have done well at the box office! Moreover, most of his films have liked by critics as well. Inspite of all the accolades, Rajamouli is a very humble person, even with the success of Makkhi and Bahubali-The Beginning, he continues to be a down to earth person even without an air of arrogance and his team respects him for that.

The Extravagance

One of the main reasons for the film's success is Rajamouli. People have belief in him and they are aware that, no matter what if you visit the theatre that screens his story, they will not come out disappointed. He had convinced an entire Indian population that a fly is capable of taking revenge on a villain. He earned that trust through the conviction and confidence with which he narrated the story. In Bahubali, Rajamouli has extrapolated his dream visually and arrested the viewers in the first few scenes itself.

The Evaluation

It is not easy for all elements to fall in place for a cinema and it did here, be it sets, locations or cinematography. Kudos to the producers for being so confident. Rajamouli has made a beautiful film with stars and arresting visuals and a lovely narration for a common man. The theatre owners everywhere are saying that the crowd thronged to see the film as if it was a wedding, irrespective of the age group. When you show something as fabulous as this, people will respect you.

The brand called Bahubali

International acclaim

Bahubali 2: The Conclusion is the biggest brand that garnered maximum attention this year. Despite being a regional film, Bahubali amassed tremendous international appeal and emerged as the biggest box-office opener in the country. With aggressive online promotional strategies for Bahubali, the makers had taken film promotions to a new level and set the template for how to market a film the right way.

Beyond all the visual grandeur and ground-breaking response for the movie, let's find out how the production house, Arka Mediaworks, managed to pull off this grand feat. The hype surrounding the film was the result of a relentless marketing campaign which started way back in 2013 and film analysts have already called it an amazing case study about how to market a film for a pan-global audience.

Straightforward approach

A forthright method is the best possible proposition and perhaps this is why the movie created history in first 3 days and broke all records and touched 500 Cr figure worldwide. There was no aggressive marketing campaigns, no shoving down of paid-and-planted news down our throats, no nauseatingly incessant promotional tours by the cast on every other channel. The leverage was brought about through the power of social media not just around the release but even before it went on floors.

Organic hype

Much like the meaning of its title "Bahubali" – one with strong arms, the film created an organic hype, riding on its own shoulders. It just snowballed after the buzz gained momentum. Incidentally, the lead cast and crew of Baahubali didn't go overboard with promotions, they just spoke about how much effort has gone into making the film.

Fundamentals

Creating and sustaining a marketing campaign for four and a half years, is certainly stupendous. The basics behind the campaign were plenty of ground work to reach out to different segments of the audience and engage them and to amplify everything on social media.

Way back in 2013 Shobu Yarlagadda, one of the producers of Baahubali, began contemplating the idea of expanding the Baahubali franchise to other platforms like books, games, animated series and TV series to name a few. Since then he had approached companies for the marketing and publicity of this extravaganza called Bahubali.

Evolution

Facing skepticism from everyone for such a mammoth scaling, Shobu started an in-house marketing team which was completely dedicated to Baahubali. The 25-member team at Arka Connect, which has been working on the project right from 2013, began the ground work to ensure that the film is known in non-core market, especially in North India. As a pre preparation the Pan-Indian audience were introduced to Rajamouli's previous films like Magadheera and Eega. This step was to make the director a brand and they succeeded quite well in their mission.

The Positioning

The magnum opus was marketed as the most expensive movie ever made in Indian cinema which created hype and helped in positioning the film crossing the language barrier.

Initiation

The marketing team engaged different demographics who are interested in different things into various interesting concepts. The team focused on several ground events, like college fests, comic-con in various cities in India, to engage with the audience and all of this was boosted through social media. For a technology geek, they had Bahubali VR, for an adept reader, they released a book called "Rise of Sivagami", for animation lovers, they launched a special series in Amazon prime. For game addicts, Moonfrog labs designed a video game dedicated to the movie. All these strategies kept the interest alive for a good seven to eight months before Rajamouli was ready with the trailer.

Trailer

The trailer is the clinching moment for everyone to decide whether to watch a film or not. Here, the first part naturally became a trailer for the second part. The question - Why Kattappa Killed Baahubali? had an immense recall value and it kept popping up every now and then, even in discussions beyond the film. The trailer went on to become the most watched trailer of all time (by far) in Indian cinema and crossed 100 million views on the internet.

Audio Launch

Just for the Audio Launch TV 9 and NTV shelled in Rs. 75 Lacs and Bahubali 2 signed theatrical and satellite deals close to Rs. 500 crores! During the audio launch of Bahubali 2, we could see the men sporting beige trousers with dark blue Nehru collared shirt with Bahubali 2 logo along with Arka Media Badges. Women wore elegant sarees with Bahubali border. The makers have celebrated the making of the movie with every team member who worked on the movie by giving the “Certificate of Appreciation”.

360 degree promotions

The stupendous success of the film can only be attributed to a well-executed promotional blueprint inclusive of regular movie updates, making videos, interactive quizzes on social media platforms such as Facebook, Twitter, and You Tube. Apart from this, the makers have launched a website and sold merchandise and apparel for men and women, accessories, and collectibles like concept sketches and posters to promote the movie. Here’s a glimpse of a few innovative ways through which Bahubali set the box office on fire.

Behind the screen promotions

One of the best ways to engage your followers is to make them feel that they are the part of the movie by posting behind the scenes. It gives an emotional and human touch. Arka media kept on sharing all the happening on Youtube and Instagram which has been shared by Bahubali actors and made followers to crave for more. Glipmses of Baahubali’s making titled " The Making Of Baahubali – A Glimpse Into Our One Year Journey" was captured and released as a full-fledged video on its YouTube channel in September last year, a first ever for an Indian film.

Business and Tie-ups

McDonalds has launched its association with Bahubali with its Maharaja Mac Meal and Maharaja Mac Junior. Along with Airtel, Nestle Munch, Britannia, Dr.Fixit, a crowdfunding platform with FuelADream, Birla Cement, Reliance a dozen other brands have partnered with Bahubali 2. News Channel CNN 18 has partnered with Bahubali 2 for hunting the biggest fan of Bahubali, titled "Hunt for the biggest Bahubali fan. The fans have to make a short video on why he or she is the biggest Fan of Bahubali.

VFX

Over 300 Virtual Reality booths would be set up for the audience to give extravagant experience, which the makers say would be a visual treat. The sword of Bahubali will be released alongside the movie to experience the epic drama. Fans can engage themselves with Shivudu, Bahubali and Bhallala deva in VR. 

Animation

The Makers have launch the animated version titled “ Bahubali: The Lost Legends”. The series would be the prequel to the movie Bahubali : The Beginning. The series is available on Amazon Prime Video.

The Strategies

The makers had all the strategies in place, right from creating the Mahishmati logo with a horse head encircled by sun which we see on the flags, shields, swords and vests. The team have got into detailing each and every aspect carefully and to perfection. Bahubali 2 Logo, first look posters, HD Images were released along with the  animated series on Amazon Prime making Bahubali the most anxiously awaited film in the recent past.

A run down on some of the unique strategies in detail:

GingerCup

Baahubali 2 marketing team launched a campaign in colleges and corporate offices Pan India. Each Rs. 150 spent on papercups for 100 cups on strategic locations in targeted audience had given the brand 5X booking value. Coupons by PAYTM, BOOKMYSHOW helped even more in pre bookings. A million plus tickets were pre-booked by India before the Release of Baahubali 2.

Bus Branding :

This type of branding is great for mass visibility and costs one fifth of branding for the hoardings. Cost of around 7000 to 10000 for rentals on buses for nearly 10000 buses actually reached out to equal number of peoples. (10000*10000 - please do the math)

Theatre Solo Hoardings:

As the movie was released in the phase of IPL 2017 where most movie producers are afraid of losing evening match watching audience. Bahubali team took to the challenge and saw an opportunity. The team, opted for huge whole theatre hoardings almost everywhere. An average of 20-30 Ft Hoardings on theatre top and atleast 2 per theatre. i.e. around 10000 Hoardings in the country with an average visibility of 5000 per day for 21 days got them a whopping 100 crore views.

Bahubali's superpowers

Power of socialmedia

Bahubali has utilized social media in such a way that has been refreshed, grabbed the attention of the viewers eagerly to see something new on Facebook, Twitter and Youtube, which has also helped in the promotion of their second part release.

Bahubali has 35.42 lakh likes on the Facebook page, 1.48 lakhs followers on Twitter, 1.38 lakhs subscribers on Youtube and still increasing day by day. The movie has an official website named as “Bahubali.com” where they share all videos, pictures of the cast, blogs, and galleries.

The teasers released on YouTube on the occasion of the birthdays of lead roles played in this movie, received great attention and curiosity from the viewers and have gone viral on Facebook, Twitter, and many other social media. Bahubali.com has a special category as “Shop” where anyone can buy stuff related to Bahubali movie. This has created a hush among fan following and money for charity too.

Power of hashtag

Two years before the release of the first part, a digital marketing team worked tirelessly to build its online presence and generate interest around the film since 2013. It went on to create the first Telugu hashtag on Twitter. Posting minimalistic images alongside crisp hashtags #BaahubalionJuly10th, #Baahubali and #LiveTheEpic on Twitter the marketers finally got it trending on the microblogging site generating optimum curiosity and building the desired anticipation in the minds of the audience for an ‘epic’ release.

Power of punchline

As the nation lined up for  to find the answer of the most asked, meme and viral question in India let us decode the marketing genius behind it. The first part ended in one gripping climax.

Anything to be made viral, must be easy to understand, easier to recall, easiest to share. So Rajamouli perfectly summed up the entire climax of the first installment in a perfect punch line " Why did Kattappa kill Bahubali?” making it the perfect punch line of all times. The marketing team aesthetically converted the climax punch line into an emotional essence and the timing of the push was spot on!

The question was taken beyond the conventional story of the movie and was made to be associated with lot more things, which the audience is emotional and have an opinion about.

When you let brands leverage your punch line, they invest in promoting themselves. And whenever this happens, you become a parasite to their promotion. The marketing team waited for the anxiety to take its time among individuals about the climax and then pushed their punch line. The question of Kattappa killing Bahubali never surfaced from the day movie was released. It was only after a couple of weeks, that a word of mouth base was prepared.

Conclusion

With all ingenuity ascribed in the movie and hard work, we are happy that the movie made such a grand success and wish it grabs many more all time records in its kitty. I sincerely hope that this film won’t be a standalone film but rather a new beginning.

#Happily_dumped! 😎😎

When your heart is broken, it can feel like the end of the world. No amount of pain has ever felt so agonizing. It is like a giant hole pummeled into your chest, with no hope of repair. A #broken_heart can happen in varying degrees, result from different causes, come in different severities, and heal at different speeds.

It’s an emptiness that can only be filled by one thing — the one thing you promised to push from your mind because it poisons your thoughts with the shadows it casts on all other thoughts. The condition is a disconnect between your mind and your physical presence.

Remembering how you felt in a moment, panicking over the distance between this moment and your memory sends shivers on your skin and ripples through your veins. You feel paralyzed by your inability to change your circumstance; trapped in your heartbreak.

#Heartbreak, whatever its cause, is universal and we’re all so insurmountably human, so desperately connected to something or someone. When you go through a breakup, the only thing you want to do is be alone. Instead, you need to go out and do some of the activities that bring you joy.

Most of us have to cope with being dumped at some point in life. It has certainly happened to me. It's common for heartbroken individuals to believe that no one else on earth could possibly fill the gap left by the ex-partner.

The truth is that in the worst moments of despair, we all tend to feel that nothing nice will ever happen again, but just because we feel that way it doesn't mean it's true.

So, how can you #get_over_your_ex_like_a_boss?

Well, the first step towards a new positive future is to finally accept that your ex-partner has gone and will not be coming back. This means facing your grief and allowing yourself to cry for the loss of your emotional investment, maybe even some finances, hopes and dreams.

The next important thing is to lean on your friends and to talk about your ex until you have no words left to say. You will know you are getting better when you realize that you are actually bored with the subject yourself. Talking is the key to feeling better. When we talk about our hurt it gradually ceases to have power over us and then we recover.

Physical activity lifts our mood. It helps to boost happy chemicals (endorphins) in the brain. It also sends a very important message to the brain, which is that we are taking care of ourselves and that we're worth bothering with.

Many are more likely to drown their sorrows in a lot of alcohol; but booze is not the answer. In fact, it often makes people even more sad and miserable than they were already.

When we get dumped we tend to take the blame on our own shoulders. We mentally beat ourselves up for not being more fun or more intelligent, or more attractive. Just for a change allow yourself to feel your own goodness. Learning to accept and value your own kindness, beauty and talent is very healing.

The most important step in moving on after being left behind is freeing yourself from the slavery of constantly thinking of your #ex. You cannot be friends with your ex. This means Facebook friends, Twitter pals, Instagram followers; it’s all a one-way ticket to holding on far longer than the necessary and healthy timeline.

#Relationships are about sacrifice and a lot of times we subconsciously (and consciously) abandon the things that made us happy in order to spend time with or tend to our romantic partners. Now start doing things for the sheer purpose of experiencing joy. If you designate some time for doing things you choose to do, with people you choose to do them with, you’ll get to know yourself in such a deep way that no one will be able to drag you from your individual passions in the future.

Once #newly_single you start discovering all that you’ve missed out on or overlooked, your perspective on being dumped will begin to change, and you’ll start to see it for the blessing that it truly is!

If someone doesn’t want to be with you, they’re just not worthy of you. When you're dumped, it's easy to yearn for the person who #dumped you, to want to try to fix it, to make things better. But the truth is, if they don't want to be with you, they're probably not the one for you. Be grateful that an unworthy suitor has let you off the hook, and move on. 🚶🚶🚶🚶🚶